Developments in cognitive neuroscience and brain imaging technologies make it possible to
interface directly with the human brain using sensors. Brain activity during the navigation of …

A functional head-movement corpus and convolutional neural networks (CNNs) for detecting
head-movement functions are presented for analyzing the multiple communicative functions …

The much-hyped field in cognitive sciences, neuromarketing, is still in its nascent stage
which examines the brain responses to various marketing stimuli in order to comprehend the …

The purpose of current study was to examine (1) the emotion transfer effect from sport
programs and (2) program-ad congruity effects on the effectiveness of ads. A 2 (program …

The evaluation of neuromodulator treatment outcomes can be performed by noninvasive
surface-derived facial electromyography (fEMG) which can detect cumulative muscle fiber …

Human beings respond to the architectural spaces cognitively and emotionally. Research
has shown that emotional feedback affects human health and well-being. Previously …

This research addresses how positive and negative publicity about athlete endorsers
influences motivational mechanisms (appetitive and aversive) underlying cognitive and …

Adoption of mobile devices (eg, smart phones and tablets) has popularized a neck-down
posture during media consumption that is different from the traditional upright body posture …

The variety of the EMG application areas and developments of telemedicine emphasize the
importance of the storage and transmission of the EMG data. Novel methods focusing on …

In this dissertation, I examined how social identity of models in advertisements influences
processing and evaluation of these persuasive messages. Social categorization (Macrae & …