Purpose This study aims to reveal the mediating role of patient satisfaction on the impact of
relationship marketing on hospital loyalty. Design/methodology/approach The scale …

Research shows that relationship marketing and customer loyalty are significantly correlated
without considering the time or intensity dimension of the relationship. So, this study …

This research studies customer loyalty in the banking sector in a very unstable region of East
Democratic Republic of Congo by underlining the mediating role of customer satisfaction. It …

The present study aimed at identifying the reasons for the customer's exit and determining
their effects on social word-of-mouth through the means of social media applications. Four …

In the current era of growing competition and changing customer expectations within the
hotel industry, managers are compelled to devise strategies of promoting customer …

Purpose: This paper aims to investigate the extent to which brand archetypes can influence
business-to-consumers (B2C) relationship, identify brand archetypes of two Polish …

Network based relationship marketing in commercial bank continues to be crucial, where
success or failure is directly related to staff. Only when quality of relationship is stable and …

Both transformative and collaborative marketing have been signaled as the future of
marketing in Business to Business (B2B) context. While the earlier motivation for both was …

Nesta investigação é explorada a teoria da qualidade do relacionamento, que é a teoria
mais popular do marketing de relacionamento. Assim, é analisada a relação direta da …

This paper intends to identify the customer satisfaction and customer loyalty on courier
service quality in Malaysia based on a review of PosLaju. The service quality that the courier …