Purpose Today, social media is counted as an integral part of marketing strategies, which
has led to a paradigm change in this field. As reported, social media marketing has been …

Purpose Over the past decade, social media have significantly changed the way people
communicate and interact with one another, which might result in positive or negative …

Every day, patients access and generate online health content through a variety of channels,
creating an ever-expanding sea of digital data. At the same time, proponents of public health …

Purpose Literature divides information behaviours into two forms: first, interacting
information with a purpose in mind and second, encountering accidently in three …

In the current data-driven digital economy, organizations attempt to harness big data power
to make their decisions better. The big data analytics assist them not only to identify new …

Aim To explore the business skills, experiences and preparedness of UK-based private
physiotherapists when establishing and developing a physiotherapy business. Design A …

Background The benefits of lean adoption in healthcare include improved process efficiency
and quality of patient care. However, research indicates that lean implementation in …

While social commerce has quickly become an interesting area for both academics and
practitioners, few studies have been done on the key drivers and barriers to its adoption in …

As a part of the learning culture today, undergraduates use social media for educational
purposes. Many scholars have investigated the impact of using social media by university …

The fierce competition in the healthcare sector has forced the hospitals to go for branding.
The hospitals have various options like print, radio, TV, and digital media for conducting their …