Retail requires efficient decision support to manage increasing product proliferation and
various consumer choice effects with limited shelf space. Our goal is to identify, describe and …

Recent trends in marketing have demonstrated an increased focus on in-store expenditures
with the hope of “grabbing consumers” at the point of purchase, but does this make sense …

The authors investigate how horizontal versus vertical displays of alternatives affect
assortment processing, perceived variety, and subsequent choice. Horizontal (vs. vertical) …

This article presents a meta-analysis of 1,268 estimates of shelf space elasticities, that is, the
ratio of additional sales to additional space allocated in retail settings. The study finds …

To stimulate sales of sustainable products, such as organic and fair trade products, retailers
need to know whether their in-store instruments effectively enhance market shares. This …

This research examines the economic viability of night shelf stocking in the retail industry. By
analyzing real data on the costs and benefits of both night and day stocking, we propose a …

This paper investigates the impact of an online retailer's stock-out policy on consumers'
category purchase and choice decisions. We investigate three different policies:(1) stock …

The most basic manifestation of brand loyalty is repurchasing–making the same choice on
the next category occasion. This study tests to which extent the stability of contextual cues …

When travelers book hotels online, they are typically provided with a list of relevant hotels.
Although presenting hotels on the screen in a list format seems appropriate for organizing …

Research on shelf effects in traditional grocery stores shows that a product's absolute and
relative shelf position may strongly affect consumer choices. The authors examine whether …