With the development of urbanization, the emergence of climate change, and the increase in
global population, agricultural production resources are facing enormous environmental …

ChatGPT's impact on education is both significant and inevitable, presenting a paradox of
threats and benefits. While studies have explored ChatGPT's usage, intention, and …

This study investigates the growing landscape of live streaming e-commerce, addressing a
significant gap in the literature by exploring the interplay between social and technical …

In this day and age, livestream shopping is developing by leaps and bounds in China. It has
been proved that livestream shopping is efficient in attracting customers and boosting the …

With the proliferation of live streaming commerce, there is growing evidence that impulse
buying within a live shopping context is occurring. In consideration of the interactive nature …

The development of technology creates a new concept in trading by combining real-time
video with commercial activities known as live-streaming commerce. Livestreaming …

The significance of social media content in consumers' decision‐making journeys has
acquired substantial attention among scholars and business practitioners in recent times …

The study was designed to explore the determinants affecting consumer online repurchase
intention in the context of live-streaming social commerce. A live streaming social commerce …

Livestreaming commerce has become a shopping option following the outbreak of COVID-
19, and many sellers have adopted livestreaming marketing to increase their sales and …

Live streaming has gained substantial significance in the e-commerce realm, attracting the
attention of scholars due to its profound impact on the consumer decision-making journey …