Store atmospherics affect consumer behavior. This message has created a revolution in
sensory marketing techniques, such that across virtually every product category, retailers …

Color carries meaning and can influence consumers' thoughts, feelings, and behaviors.
Many disciplines, such as neuroscience, psychophysics, visual cognition, and biology have …

In the era of 'metaverse', virtual environments are gaining popularity among new multimedia
contents and are also recognized as a valuable means to deliver emotional content. This is …

This study presents a retrospective on Journal of International Marketing using bibliometrics.
The study finds that the journal's run has been characterized by continuous growth in …

This paper develops a multi-disciplinary measure of the brand signature construct by means
of literature review and primary data analysis. This study explains that brand signature …

Many of us “see red,”“feel blue,” or “turn green with envy.” Are such color-emotion
associations fundamental to our shared cognitive architecture, or are they cultural creations …

Color psychology plays important roles in product packaging, the retail environment, and
online marketing. This study analyzed current practices related to color composition in …

From beverages to consumer electronics, marketers are using color in innovative ways.
Despite this, little academic research has investigated the role that color plays in marketing …

This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer
evaluations. The research addresses two questions:(1) what are the factors that influence …

Although atmospherics and flow experience are widely studied, the relationship between
online store atmospheric cues and flow experience has received a little attention …