There is limited systematic research on managerial response strategies to online customer
complaints and negative reviews. In this paper, we synthesize justice theory and service …

Hypercompetitive mobile app stores are characterized by rapid innovation and intense
competition. App firms must vie for temporary competitive advantage through competitive …

Purpose This exploratory study aims to examine how wine stakeholders' are adopting
innovative advancements in smart industry 4.0 application technology (SI4. 0AT) coupled …

Purpose–This research study attempts to analyze the online shopping orientation of high-
school students through social media and the mediating effects of social media browsing …

There is limited systematic research on managerial response strategies to online customer
compliments and positive e-WOM. In this paper, we synthesize altruism theory, social …

With the rising popularity of online social networks it became much easier for firms to spread
viral messages for marketing purposes. But on the reverse side, negative messages can …

Word-of-mouth communication has been widely investigated. Less is known on what drives
the willingness of online word-of-mouth communication especially under tourism destination …

Purpose–This research study attempts to analyze the online shopping orientation of high-
school students through social media and the mediating effects of social media browsing …

La recomendación de un producto o servicio viene llevándose a cabo desde hace años
bajo el nombre de" boca a boca" o WOM. Con la aparición de interne, el concepto …