Purpose Halal tourism is a growing segment that represents a potentially attractive niche.
However, although increasing, it is still a young and residual area of academic research …

Research concerning religion and entrepreneurship has greatly increased over the last
years and is scattered across various academic disciplines and fields. To provide an …

The principles of financial governance that can be used to guide the design of service
organizations are accountability, efficiency, transparency, legitimacy, and inclusiveness …

Purpose This paper aims to increase knowledge about awareness and intention to choose
the halal products. This study assessed the effect of intrinsic religiosity and knowledge of …

Although halal tourists are a growing, attractive market segment, research on the topic is still
incipient. This study sought to answer three questions. What opportunities and challenges …

Purpose The first problem when diving into this topic is the confusion caused by a number of
terms intended to designate the same concept, in addition to the lack of a shared …

Market competition is no longer limited to provide functional attributes of the product itself but
has been associated with a brand that can create a special image for its users, especially in …

Purpose The purpose of this study is to propose and develop a new perspective in Islamic
Marketing by Integrating Islamic Marketing principles and the conventional Social Marketing …

Background It is often argued under the umbrella of postmodern social sciences, that the
hallmarks of professionalism and rigor are grounded in hermeneutic principles of …

The purpose of this paper is to examine the concept of marketing in the perspective of Islam
according to Islamic economic experts. This is a library research with descriptive qualitative …