In order to achieve sustainable development to protect the environment and society, an
increasing number of scholars have conducted in-depth research on green marketing and …

Understanding how consumers categorize a consumer good as eco-friendly is key to
facilitating consumers' purchasing of products with lower environmental footprints …

Food safety is a public health issue of paramount importance. In this regard, blockchain has
emerged as a promising technology that allows users to effectively and efficiently record the …

The heavy environmental effect of the fashion industry, along with the growing interest of
consumers in sustainability issues, is driving this industry towards greater ecological …

This study contributes to current literature by constructing a model to evaluate how using
green marketing to promote brand image affects consumers' purchase intentions. First, the …

The effectiveness of eco-labels has dominated research on food signaling. Building on
signaling theory, we investigate the impact of sustainability tags–unverified sustainability …

Consumers, nowadays, are becoming mindful of environmental issues than ever. The rising
concerns for the adverse effects of consumption on environmental sustainability are leading …

With technological advancements and information tomorrow, many company sectors use
technology and media as a tool in conducting marketing activities. Advertising evolution has …

The large consumption of fast fashion brings many negative environmental impacts. Filipino
consumers love and buy fast fashion because it is relatively cheap but trendy, and there are …

Gen Z consumers are the most lucrative segment concerning fashion products, including
apparel and have showcased a willingness to shift towards more sustainable processes …