[PDF][PDF] Merek Sebagai Pesan Utama Integrated Marketing Communication (IMC) di Jurnal Indonesia Tahun 2020
H Estaswara, E Yuliastini… - Jurnal Ilmu …, 2023 - jurnal.upnyk.ac.id
Sejak awal kelahiran sampai tiga dekade setelahnya, perkembangan pemikiran IMC
(Integrated Marketing Communications) di kalangan akademisi menunjukkan kemajuan …
(Integrated Marketing Communications) di kalangan akademisi menunjukkan kemajuan …
Integrated Marketing Communications (IMC): Extended Version or New Idea?
H Estaswara - GAI International Academic Conferences, 2015 - researchgate.net
Abstract Development of IMC conceptualization in the academic domain has reaped many
pros and cons since its inception in the early 1980s. Although the meaning of IMC has …
pros and cons since its inception in the early 1980s. Although the meaning of IMC has …
[PDF][PDF] Corporate cyber-crisis: A case study of Omni International Hospital in Indonesia
H Estaswara - Journal of Modern Accounting and Auditing, 2011 - academia.edu
Today, Social Networking Sites (SNS), online forum, and e-mail communication have
become a daily phenomenon in Indonesia. Thousands and even millions of the people have …
become a daily phenomenon in Indonesia. Thousands and even millions of the people have …
[PDF][PDF] Tiga Dekade Perkembangan Integrated Marketing Communications (IMC): Sebuah Literatur Review
H Estaswara - Gunahumas, 2018 - ejournal.upi.edu
Sejak kelahirannya, tiga dekade yang lalu hingga hari ini, IMC (Integrated Marketing
Communications) telah menjadi perhatian para akademisi dan praktisi di seluruh dunia …
Communications) telah menjadi perhatian para akademisi dan praktisi di seluruh dunia …
Mengelola Corporate Crisis Melalui Transformasi Model Stakeholder Relations di Era Digital
H Estaswara, D Anggraeni - CoverAge: Journal of …, 2018 - journal.univpancasila.ac.id
Mengelola stakeholder di era masyarakat digital menjadi lebih rumit terlebih dalam
menangani krisis di perusahaan. Akibatnya, untuk mengembangkan hubungan …
menangani krisis di perusahaan. Akibatnya, untuk mengembangkan hubungan …
[PDF][PDF] Mehdi Momeni
H Estaswara - academia.edu
Abstract Development of IMC conceptualization in the academic domain has reaped many
pros and cons since its inception in the early 1980s. Although the meaning of IMC has …
pros and cons since its inception in the early 1980s. Although the meaning of IMC has …