Although neuromarketing research has developed, the current studies lack to provide
comprehensive insights into neuromarketing and marketing mix. Therefore, this study has …

This study performs a comprehensive bibliometric (performance analysis) and thematic
content analysis of global research in" neuromarketing or consumer neuroscience" and" …

This study presents a comprehensive bibliometric and systematic analysis of
electroencephalography (EEG) studies in consumer behavior within marketing research …

Despite several neuroscience tools existing, electroencephalography (EEG) is the most
used and favoured tool among researchers because of its relatively low cost and high …

Social media marketing employs channels like Twitter, Facebook, Instagram, and YouTube
for purposes such as advertising, customer interaction, sales, and fostering connections with …

The study addresses the principles of peaceful coexistence in the State of Qatar and its role
in managing population diversity. The significance of the study is that it sheds light on an …

The study addresses leadership personality and the role of Islam in promoting the positive
behaviour of individuals. The significance of this study lies in its clarification of the urgent …

A doktori képzésem során témámnak a televíziós hirdetések neurotudományos kutatását
jelöltem ki, ami a neuromarketing egyik alap, reklámhatékonyság elméleti-és gyakorlati …

This study discusses the obligations arising from the conclusion of the franchise contract. It is
important because it deals with a topic that has attracted the attention of international …