Color is a pervasive feature of our psychological experience, having a role in many aspects
of human mind and behavior such as basic vision, scene perception, object recognition …

This paper investigates the relationship between children's clothing color and gender
stereotyping, as well as the underlying mechanisms. Sample colors were chosen based on …

Color carries gender information (eg, red-female). This study explored whether background
color could influence the gender categorization of human faces. Visual stimuli were …

Colors have been reported to be associated with genders (eg, reddish color—females).
Here, we investigated color-gender associations (red-female/green-male) among Japanese …

Although there are various preferences for color, the city color planning in South Korea is
dominated by the government, and the city color preferences of residents are considered to …

Human males and females show average gender/sex differences for certain psychological
phenomena. Multiple factors may contribute to these differences, including sex …

This study investigated how color gradients affect the attraction and visual comfort of
children aged 4 to 7 years. We analyzed 108 eye-tracking datasets, including the color …

Light simultaneously induces visual and non-visual effects. Although the differences in the
spectral sensitivity of intrinsic photosensitive retinal ganglion cells induce opposing …

The purpose of this paper is to contribute to a better understanding of the role of the
heterosexual orientation on men's product choices in different consumption contexts. The …

A palette composed of multiple colour patches can express lots of information. This study
aimed to explore the factors that influenced colour palette preference, including colour …