Segmenting target audiences can deliver increases in audiences attending events. An
examination of segmentation research progress in the field is needed to assess the extent …

The current study explores international tourists' experiences of watching professional
baseball games in Korea. Total 152 reviews posted by tourists on TripAdvisor were …

We explored the influence of facility quality, performance quality, interaction quality, and
complaint management on fan satisfaction and team identification. Participants were 283 …

This study evaluates a theoretical model of event attendees' behavioral intentions based on
social identity theory. The model postulates that sport identification, motivation, place …

Purpose: The current study investigated the influence of service quality factors on season
ticket holder (STH) satisfaction and intention to renew their season tickets. The current study …

ABSTRACT Rational/Purpose: In March 2020, the sports world came to a standstill as
COVID-19 spread across the globe. Sport fans were among the industry stakeholders most …

Understanding the different factors that impact attendance at sporting events is a timely and
relevant topic for researchers and practitioners alike. The present study examines the effects …

This study examined the experiences of sport tourists at the Formula One (F1) Singapore
Grand Prix. In addition, the study also examined the difference in experiences between the …

Toledo, Ohio, Des Moines, Iowa, and Fort Wayne, Indiana, have sustained a position as a
top-ranked minor league sport market for seven seasons according to metrics adopted by …

This study explored different types of promotions within the selected factors (game day,
distance, ticket price discount, concession discount, giveaway, and special event), their …