The purpose of this study is to systematically review the city branding literature, organize the
subject matters and draw a map of the development and change in the city branding …

This study aims to identify the evolution, trends and research agenda in city brand research.
The methodology used was a science mapping bibliometric and network analysis using …

Purpose–Different scales available for measuring the brand-equity of destinations are found
to be much tourist centric and did not present a holistic view regarding building sustainable …

This study examines in detail the use of customer-based brand equity for a tourism
destination (CBBETD) as a strategic tool for use with a specificity (Bandung City, Indonesia …

The factors influencing job search and job selection are related to employer branding,
employer's position and employer attractiveness on labour market. These factors make …

Purpose The purpose of this paper is to create a conceptual framework to demonstrate the
role of universities as knowledge partners in place branding networks. Design/methodology …

Purpose The purpose of this paper is to provide a suggestion for the research framework on
tourists as target groups for planning city branding strategies with reference to possible …

Modern city brand trends aim to position cities according to the interests of their
stakeholders; in the case of university students, it is necessary to identify the factors that …

Urbanization of recent times is qualitatively different from that of the past as it is now largely
driven by the political economy and the market forces. In India too, these factors did shape …

This study aims to discover the barriers to studying a major aligned with personal interests.
We applied a unique dataset on real retrospective choices of prospective students in Poland …