The purpose of this paper is to highlight the historical context of gender stereotypes in
advertising and then examine the scholarship related to gender stereotypes. Gender …

This paper reports on an exploratory interpretivist study of global millennial consumers'
subjective interpretations of ethnic targeted marketing communications in a multicultural …

With the unprecedented rise in the use of visuals, and its undeniable omnipresence in
organizational contexts, as well as in the individual's everyday life, organization and …

This book provides an overview of qualitative research models and their applications in
organization and management studies. Focusing on the philosophical underpinnings and …

The vast majority of adults and teenagers living in an affluent society use social media on a
daily basis (see, eg, Duggan and Smith 2013 for data about the USA). Increasingly, even …

The cover image therefore also speaks to our interest in politics, and specifically in how
protesters harness the rhetorical power of the visual to fight the powerful. To simply bemoan …

Marketing and consumer research has traditionally conceptualized consumers as
individuals-who exercise choice in the marketplace as individuals not as a class or a group …

A rare and much needed compilation of some thought-provoking papers in the area of
qualitative research in marketing, this book is a must have for anyone pursuing the discipline …

The artist and the brand | Emerald Insight Books and journals Case studies Expert Briefings
Open Access Publish with us Advanced search The artist and the brand Jonathan E. Schroeder …

At the time the first edition of this book was published, in 2005, many commentators were
already predicting the end of creative advertising. The revolution in digital communication …