Humanizing the tourism experience with virtual and augmented reality has gained traction,
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …

Every aspect of human activities has been influenced by social media, but how this influence
is affecting individual decision making in different context had not been studied yet. This …

Abstract Social media and User-Generated Content contribute to the hospitality sector.
Consumers usually post reviews, suggestions, or judgements on hotel booking websites …

Abstract The 2030 agenda for Sustainable Development is transforming the world.
Sustainable tourism options are the forwarding steps for achieving that agenda by providing …

This study examines the best practices for the optimization of the corporate digital brand
name by taking into consideration customers' behavioral big data and web analytics. In the …

Sentiment analysis has become a precious tool for businesses because it can be used in so
many ways: to find out what customers think about products and services, to build customer …

This paper explores persuasive issues such as Social Comparison, Colourism, and Mental
Health and their relationship with Instagram use, focusing on young adults living in India …

Global natural and manmade events are exposing the fragility of the tourism industry and its
impact on the global economy. Prior to the COVID-19 pandemic, tourism contributed 10.3 …

Despite noteworthy advancement of theoretical and practical knowledge of social media
eWord-of-Mouth with evidence from prior empirical research, the influences consumers' …

The aim of this study is to evaluate the perceptions of prospective tourists through
parameters by which the tourism and hospitality service sector can withstand the …