Abstract The Journal of the Academy of Marketing Science (JAMS) is completing 50 years of
publication in 2022. This paper attempts to pay homage to this milestone, demonstrating that …

As the Mobility as a Service (MaaS) concept attracts more interest, there is increased
demand for understanding more about MaaS subscription plans. There is a gap in …

Confronted with decreasing margins and a rising customer demand for integrated solutions,
manufacturing companies integrate complementary services into their portfolio. Offering …

Cobranding, the strategy of marketing brands in combination, has received increasing
attention from academics and practitioners alike. This study examines two cobranding …

We introduce a simple solution to help consumers manage choices between healthy and
unhealthy food options: vice-virtue bundles. Vice-virtue bundles are item aggregates with …

This analysis introduces the Presenter's Paradox. Robust findings in impression formation
demonstrate that perceivers' judgments show a weighted averaging pattern, which results in …

What if consumers are getting obese because eating less calories is more difficult for
persons that have a higher pleasure and desire towards food (Ikeda et al., 2005) and food …

As the Mobility as a Service (MaaS) concept gains wider acceptance, there is increased
demand for understanding more about MaaS subscription plans. This paper presents the …

In juxtaposition to the common belief that marketing cues highlighting product effectiveness
will generate positive influences on consumer demand, the authors argue that signaling …

Prior studies provide mixed results pertaining to the effectiveness of temporal reframing of
prices. This study examines the conditions in which such temporal reframing to a shorter …