A full range of psychological processes has been put into play to explain judgment and
choice phenomena. Complementing work on attention, information integration, and learning …

This article reviews recently proposed theories postulating that, during simple choices, the
brain performs statistically optimal decision making. These theories are ecologically …

Prospect Theory: For Risk and Ambiguity, provides a comprehensive and accessible
textbook treatment of the way decisions are made both when we have the statistical …

In this article, the authors consider optimal decision making in two-alternative forced-choice
(TAFC) tasks. They begin by analyzing 6 models of TAFC decision making and show that all …

How do we make simple purchasing decisions (eg, whether or not to buy a product at a
given price)? Previous work has shown that the attentional drift-diffusion model (aDDM) can …

When making decisions, people tend to choose the option they have looked at more. An
unanswered question is how attention influences the choice process: whether it amplifies …

The authors interpret decision field theory (JR Busemeyer & JT Townsend, 1993) as a
connectionist network and extend it to accommodate multialternative preferential choice …

Meaning is a fundamental component of nearly all aspects of human cognition, but formal
models of semantic memory have classically lagged behind many other areas of cognition …

There is a growing consensus in behavioral neuroscience that the brain makes simple
choices by first assigning a value to the options under consideration and then comparing …

Several decision-making models predict that it should be possible to affect real binary
choices by manipulating the relative amount of visual attention that decision-makers pay to …