Over the last few decades, the Brain-Computer Interfaces have been gradually making their
way to the epicenter of scientific interest. Many scientists from all around the world have …

Online shopping platforms attract consumers to purchase by offering discounts or informing
them about the availability of limited quantities of cheaper items during a set time period …

This study aims to understand how hotel videos embedded with a smiling face emoji as a
subliminal message affect consumers' selection of hotels, with their brain activities …

The presented paper deals with a comprehensive interpretation of the term neuromarketing,
as a discipline that applies neuroscientific methods to analyze and to understand human …

Neuromarketing has become a new and important topic in the field of marketing in recent
years. Consumer behavior research has received increasing attention. In the past decade …

Until now, neuromarketing studies have usually been aimed at assessing the predictive
value of psychophysiological measures gathered while watching a marketing message …

Neuromarketing and its implicit and automated processes influence customer decision-
making and expose any concealed understanding of consumer behavior. There is a rising …

Unlike traditional marketing methods, neuromarketing has shown new insights and higher
prediction accuracy. This research uses the bibliometric method to analyze the objectives …

Traditional advertising techniques seek to govern the consumer's opinion toward a product,
which may not reflect their actual behavior at the time of purchase. It is probable that …

Neuromarketing and its implicit and automated processes influence customer
decisionmaking and expose any concealed understanding of consumer behavior. There is a …