Advertising and US nonalcoholic beverage demand

Y Zheng, HM Kaiser - Agricultural and Resource Economics Review, 2008 - cambridge.org
As a first effort at modeling nonalcoholic beverage demand in a systemwide framework that
includes bottled water, this article examines the impact of advertising on the demand for …

Demand elasticities for farmed salmon in world trade

J Xie, HW Kinnucan, Ø Myrland - European Review of …, 2009 - academic.oup.com
The generalised demand specification of Barten and Eales et al. is used to estimate the
world demand curves faced by major exporters of farmed salmon. Results suggest that the …

An evaluation of California's mandated commodity promotion programs

JM Alston, JM Crespi, HM Kaiser… - … Perspectives and Policy, 2007 - Wiley Online Library
This article provides an overview of mandated commodity programs in California, and
summarizes and interprets existing evidence on their economic impacts. The analysis draws …

A Benefit‐Cost Analysis of US Agricultural Trade Promotion

HW Kinnucan, H Cai - American Journal of Agricultural …, 2011 - Wiley Online Library
Subsidies for nonprice export promotion can harm domestic consumers by increasing price
in the domestic market and by diverting funds from domestic market promotion. Taking these …

Consumer response to commodity‐specific and broad‐based promotion programs for fruits and vegetables

BJ Rickard, J Liaukonyte, HM Kaiser… - American Journal of …, 2011 - Wiley Online Library
Generic promotion activities have traditionally been used for individual agricultural
commodities, yet there is renewed interest in implementing a mandatory “broad‐based” …

Estimating asymmetric advertising response: an application to US nonalcoholic beverage demand

Y Zheng, HM Kaiser - Journal of agricultural and applied …, 2008 - papers.ssrn.com
We propose a regime-switching model that allows demand to respond asymmetrically to
upward and downward advertising changes. With the introduction of a smooth transition …

Does lamb promotion work?

GW Williams, O Capps Jr, T Dang - Agribusiness, 2010 - Wiley Online Library
Three key questions regarding lamb promotion are addressed:(a) Have industry efforts to
promote lamb shifted out the total demand for lamb?(b) Have any returns to producers …

Measuring and testing advertising-induced rotation in the demand curve

Y Zheng, H Kinnucan, H Kaiser - Applied Economics, 2010 - Taylor & Francis
Advertising can rotate the demand curve if it changes the dispersion of consumers'
valuations. We provide an elasticity form measure of the advertising-induced demand curve …

[PDF][PDF] An economic evaluation of the Hass Avocado Promotion Order's first five years

H Carman, L Li, RJ Sexton - 2009 - escholarship.org
The US avocado industry has evolved from an emphasis on seasonal domestic production
of a mix of avocado varieties to year-round availability of domestic and imported Hass …

Testing advertising-induced rotation of demand curves in the EU salmon market

J Xie - Aquaculture Economics & Management, 2015 - Taylor & Francis
The Almost Ideal Demand System (AIDS) is estimated to examine the responses for salmon
promotion conducted by the Norwegian Seafood Council (NSC) in the EU Atlantic salmon …