The hospitality and tourism industry relies on high-quality services to retain customers, gain
competitive advantage, and maintain business success. As hospitality and tourism …

Researchers and businesses are becoming more interested in encouraging employees to
engage in innovative work behavior in a highly competitive environment. The current study …

This empirical research study aimed to examine factors influencing consumer's behavioral
intentions to purchase products via live-streaming services. This study proposed four key …

This study examines the relationship between peoples' personality traits and social media
uses with data from 20 societies (N= 21,314). A measure of the “Big Five” personality traits is …

Abstract Service innovation from hospitality employees can contribute to improving service
quality and further facilitating hospitality organisations to gain competitive advantage and …

For decades, the technology acceptance model (TAM) has been validated by studies to
discern its predictive power. However, scholars have noted that the assumptions in TAM can …

Purpose This article attempts to explore the theoretical model and structural dimensions of
sustainable consumer behaviour to develop a “sustainable consumer behaviour scale” for …

This study aims to elucidate the cascading effect of entrepreneurial leadership on fostering
employee creativity in hospitality and tourism firms. Drawing upon multiple theories (eg, the …

Purpose Mobile messaging applications (MMAs) have surpassed top social media
platforms. Recent and rapid use of MMAs has made it extremely difficult to ignore the …

Social media sites allow users to instantaneously self-disclose to their entire social network.
This creates an opportunity to engage in self-expression that is farther-reaching than ever …