[图书][B] Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective
N Jida - 2022 - search.proquest.com
Recently, there has been an increase in studies on branding and tourism consumer
destinations. These studies identify the major brand-related factors or the key reasons for …
destinations. These studies identify the major brand-related factors or the key reasons for …
[PDF][PDF] Destination marketing and tourists' choice: A comparative study of Nigeria and selected African countries
The purpose of this study was to examine the relationship that exists between tourism
marketing and tourists' choice and to compare the effectiveness of marketing to attract tourist …
marketing and tourists' choice and to compare the effectiveness of marketing to attract tourist …