The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …

The increase in the luxury hospitality industry has led to a significant body of new research.
Due to some constraints–discussed in detail in this paper–, there is a lack of consensus on …

Short videos have been increasingly in demand recently while also holding promise for
tourism marketing. Many destination management organizations have tried to make short …

The ability of digital influencers to convert their followers into paying customers relies heavily
on the followers'“stickiness”, a topic that has not been adequately investigated in the existing …

Meskipun penggunaan media sosial dalam pariwisata telah menjadi fokus banyak
penelitian sebelumnya, peranan media sosial dalam membangun merek festival pariwisata …

Storytelling constitutes a promising tool in destination brand communication. Yet, although it
also emerged as an important research field, studies on how individual story elements …

The aim of this paper is to explore the use of stories as a concept to guide the design of
various dimensions of tourism and tourist experience. After reviewing this wider social …

With the emergence of content-driven social commerce, designing marketing content that
better stimulates consumer purchase behaviors has become increasingly essential …

Narrative storytelling, a cornerstone of narrative persuasion theory, plays a crucial role in
nurturing robust consumer-brand relationships. Understanding persuasive narratives within …

Purpose This study aims to focus on understanding the consumer-luxury brand relationships
among Generation Z. Generation Z is an up-and-coming generational cohort that has …