Do consumers' perceptions of algorithms and trusting beliefs in providers affect perceived structural assurances of AI-powered applications?
This study aims to understand how perceptions of algorithms and trusting beliefs in service
providers facilitate consumers' perceived structural assurance of using commercial AI …
providers facilitate consumers' perceived structural assurance of using commercial AI …
Unveiling the symphony of experience: Exploring flow, inspiration, and revisit intentions among music festival attendees within the SOR model
A Sengoz, M Cavusoglu, U Kement… - Journal of Retailing and …, 2024 - Elsevier
This study examined the experiences of music festival attendees and their perceptions
within the stimulus-organism-response (SOR) model. In this context, antecedents of the flow …
within the stimulus-organism-response (SOR) model. In this context, antecedents of the flow …
Unveiling the dark side of virtual work climate: the mediating role of blurred work-nonwork boundaries
Purpose This research investigates the dark sides of virtual work climate by examining how
blurred work-nonwork boundaries serve as a turning point leading to amotivation at work …
blurred work-nonwork boundaries serve as a turning point leading to amotivation at work …
The impact of open branding on consumer brand attitudes: the moderating role of power distance belief
Y Li, C Zhang, M Zhou - Journal of Research in Interactive Marketing, 2024 - emerald.com
Purpose This study investigates the impact of open branding on consumer brand attitudes,
as mediated by brand warmth and brand competence, and moderated by power distance …
as mediated by brand warmth and brand competence, and moderated by power distance …
Predicting user behavior on s-commerce platforms: a novel model
KS Al-Omoush, A Shuhaiber - Kybernetes, 2024 - emerald.com
Purpose This study investigates the influence of the wisdom of the crowd (WSC), trust and
perceived value on consumer purchase intentions within social commerce (s-commerce) …
perceived value on consumer purchase intentions within social commerce (s-commerce) …
[HTML][HTML] Bricolage and Entrepreneurial Branding in Finnish Tourism Business SMEs
The literature on entrepreneurial marketing has grown over the past 25 years, but
entrepreneurial branding remains under-studied. The purpose of the present study was to …
entrepreneurial branding remains under-studied. The purpose of the present study was to …