[HTML][HTML] Functional value vs emotional value: A comparative study of the values that contribute to a preference for a corporate brand
T Kato - International Journal of Information Management Data …, 2021 - Elsevier
Although many studies have argued that the source of competitiveness has shifted from
functional value to emotional value, a comparison of the effects remains inadequate. This …
functional value to emotional value, a comparison of the effects remains inadequate. This …
Factors of loyalty across corporate brand images, products, dealers, sales staff, and after-sales services in the automotive industry
T Kato - Procedia Computer Science, 2021 - Elsevier
Even if the project leader can set the priority within the range of the department, it is difficult
for the management to set it from a company-wide perspective. One reason is that there is a …
for the management to set it from a company-wide perspective. One reason is that there is a …
[HTML][HTML] Brand loyalty explained by concept recall: recognizing the significance of the brand concept compared to features
T Kato - Journal of Marketing Analytics, 2021 - ncbi.nlm.nih.gov
Consumers may be attracted to superficial functionality and design, but they may easily
switch brands when another company's product/service with higher functionality and a more …
switch brands when another company's product/service with higher functionality and a more …
Effect of driving sound of electric vehicle on product attractiveness
T Kato, R Yokote - Human-Centric Intelligent Systems, 2023 - Springer
Product sounds are an effective means of communicating product features. However, the
existing research on electric vehicle (EV) driving sounds has focused on noise reduction …
existing research on electric vehicle (EV) driving sounds has focused on noise reduction …
Consumer purchase intention using recent action theory, social value, and emotional value toward purchasing healthy foods in Pekanbaru and Yogyakarta
F Nauval - 2023 - dspace.uii.ac.id
Tujuan dari penelitian ini adalah untuk melakukan penelitian tentang makanan sehat
dengan menggunakan teori tindakan beralasan dan memasukkan faktor-faktor seperti nilai …
dengan menggunakan teori tindakan beralasan dan memasukkan faktor-faktor seperti nilai …
The influence of sound on the attractiveness of automobile from a bird's eye view of perceived attractiveness
T Kondo, T Kato, K Tsuda - Procedia Computer Science, 2023 - Elsevier
To improve product value, research has been conducted on the sound of automobiles.
However, studies of perception, including sound, may overestimate the contribution of sound …
However, studies of perception, including sound, may overestimate the contribution of sound …
Concept-based brand management during competition for emotional value: methodology of the evaluation and implementation in the organization
T Kato - 2021 5th International Conference on Business and …, 2021 - dl.acm.org
With technological advancements, product functionality and durability often exceed the
standard that consumers require, and there is little difference between brands. This implies …
standard that consumers require, and there is little difference between brands. This implies …
A look into augmented reality multimodal interaction designs for industrial logistics control centres of the future.
H Kakroo - 2021 - diva-portal.org
A logistics centre, or control centre, is a major component for many industries, especially
those that participate in activities related to transport vehicles and logistics, for instance, the …
those that participate in activities related to transport vehicles and logistics, for instance, the …
[PDF][PDF] 商品・サービスのコンセプトを基点とするブランドマネジメント
加藤拓巳 - 明大商學論叢, 2023 - meiji.repo.nii.ac.jp
日本の高度経済成長を支えてきた電機メーカーや自動車メーカーが強みとしてきた要因の 1 つは,
品質の高さであった (Vogel, 1999).「壊れない」 という品質の信頼性が消費者を魅了した …
品質の高さであった (Vogel, 1999).「壊れない」 という品質の信頼性が消費者を魅了した …