An analysis of configurations of relationship quality dimensions to explain sources of behavioral outcomes in globalized manufacturing
B Steiner, M Brandhoff - European Journal of Marketing, 2021 - emerald.com
Purpose This paper aims to explore the role of configurations of relationship quality
dimensions for explaining sources of behavioral outcomes in the globalized manufacturing …
dimensions for explaining sources of behavioral outcomes in the globalized manufacturing …
The Impact of E-Service Quality on the Customer Satisfaction of Electronic and Small Appliances Online Shoppers in Saudi Arabia
MA Almobarak - 2022 - search.proquest.com
The objective of this quantitative study, which utilized a non-experimental, correlational
predictive design, was to evaluate the association between perceptions of e-service quality …
predictive design, was to evaluate the association between perceptions of e-service quality …
[PDF][PDF] Do customer perceptions of innovation matter in industrial markets?
BE Steiner, M Brandhoff - Academy of Management Proceedings, 2018 - helda.helsinki.fi
Perceptual customer constructs can be central to leverage market intelligence for optimizing
customer relationships. The purpose of this paper is to contribute to our understanding of the …
customer relationships. The purpose of this paper is to contribute to our understanding of the …