A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …

Purpose The purpose of this paper is to provide a comprehensive, yet concise, overview of
the considerations and metrics required for partial least squares structural equation …

Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …

Purpose–This study aims to investigate and evaluate the impact of Organizational
Transformational Leadership and Work Engagement on Citizenship Behavior in mediating …

Schools as educational institutions are expected to be able to produce quality human
resources and are supported by high teacher competence, teachers must be reliable and …

The metaverse connects the physical and digital worlds to improve the consumer
experience, but little is known about how consumers respond to branded virtual worlds in …

The COVID-19 health disaster has had a dramatic impact on the global hospitality industry,
affecting millions of people. The aim of this study is to examine the impact of job insecurity …

This is an essential how-to guide on the application of structural equation modeling (SEM)
techniques with the AMOS software, focusing on the practical applications of both simple …

In the digital age, the global software development sector has been a forerunner in
implementing new ways and configurations for remote teamwork using information and …

Purpose This study investigates whether and how the service quality of artificial intelligence
(AI) chatbots affects customer loyalty to an organization. Design/methodology/approach …