How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach
N Sharkasi, G Agag - Journal of Marketing Analytics, 2024 - Springer
This study explores the effect of perceived risk PR and perceived affective and cognitive
trust, PAT and PCT, respectively, on the intention to engage with Facebook FB adverts. Most …
trust, PAT and PCT, respectively, on the intention to engage with Facebook FB adverts. Most …
Systematic Literature Review: The Use of SEM in Journal of Travel & Tourism Marketing (JTTM) Between 2020–2022
P Sathatip, P Senachai, K Napontun… - ABAC …, 2024 - assumptionjournal.au.edu
The aim of this study was to categorize and analyze the patterns of structural equation
modeling (SEM) used in research in the travel and tourism industry, published in the journal …
modeling (SEM) used in research in the travel and tourism industry, published in the journal …
Management Accounting Practices and Financial Performance of Hotel Business in Thailand: Are Contingency Theory Perspectives Still Relevant During the Covid-19 …
N Hongpukdee, S Saraphat - ABAC Journal, 2024 - assumptionjournal.au.edu
This study examines the impact of perceived uncertainty on management accounting
practices (MAPs) and financial performance in Thai hotels during the COVID-19 pandemic …
practices (MAPs) and financial performance in Thai hotels during the COVID-19 pandemic …
Tastes on Wheels: Exploring Consumer Value Perceptions, Enjoyment and Choice Behavior in the Food Truck Market
N Issariyakulkarn, S Pansukkum… - ABAC …, 2024 - assumptionjournal.au.edu
This study examines how the Theory of Consumption Values (TCV) influences consumer
enjoyment and choice behavior in the food truck market. The research adapts a …
enjoyment and choice behavior in the food truck market. The research adapts a …