The consolidation of social media as the main sphere for image formation for tourist
destinations requires a reinterpretation of how and who is leading the image formation …

Turizmin sağlamış olduğu ekonomik kazanımlar tüm dünya ülkelerinin yüz yüze oldukları
yapısal sorunların aşılmasında bir çıkış noktası olarak görülmektedir. Bu nedenle ülkeler her …

There is little research that analyses the contribution of tourism‐related digital platforms, and
particularly Airbnb, to the creation and projection of international destinations' images. This …

Design/Methodology/Approach. The study used an approach based on the analysis of'place
brand'models developed in the literature since models are central to the scientific procedure …

In these competitive times for tourism marketing,“place branding” has become an essential
element of a tourist destination's success, an element of market differentiation with respect to …

This paper proposes a comprehensive and integrative model which will contribute to a
successful place branding. The new model is proposed based on the analysis of 30 …

DOI: 10.18775/jibrm. 1849-8558.2015. 81.3003 URL: https://doi. org/10.18775/jibrm. 1849-
8558.2015. 81.3003 Place branding is a phenomenon that has grown over the past decade …

During these last years, place branding has gained in popularity among local officials,
institutional stakeholders, academic authors, and researchers since it has become a …

This article delves into the pivotal role of territorial marketing in boosting tourism attraction,
with the Agadir Souss Massa region serving as a case study. It examines how the region has …

There is little research that analyses the contribution of tourism-related digital plat-forms, and
particularly Airbnb, to the creation and projection of international destina-tions' images. This …