Purpose Expressions of pride may elicit others' envy. In the consumer context, prior research
has repeatedly demonstrated that such envy significantly affects consumers' attitudinal and …

The current study examines how Koreans and Americans experience mixed emotions of
benign and malicious envies, and how these mixed emotions affect envy premium (ie …

Shopping is an integral part of our everyday lives. Common wisdom suggests that many
consumers engage in shopping and buying as a means to repair their negative feelings—a …

Envy fuels luxury consumption—both real and fake. Through three studies, we show that
benign envy motivates online shoppers to purchase authentic luxury products, whereas …