Purpose The purpose of this paper is to systematically review and critically examine the
international marketing and innovation management research on new service development …

Purpose Business models (BMs) are becoming increasingly crucial for value creation in the
healthcare sector. The study explores the conceptualization and application of BM concepts …

Documented cases of sustainable initiatives of firms show that green efforts in one market
often have spillover effects on other markets. The critical question is, how do firms harness …

This article studies the intersection between the largest US industry—health care—and the
$1 trillion nonprofit sector. Using analytical and empirical analyses, the authors reveal the …

Telemedicine is increasingly used across the developing world to expand access to
healthcare, to improve outcomes, and to reduce costs. One common model is that of …

Abstract Business-to-business (B2B) sellers grant customer-specific discounts to select
buyers. According to resource-based and competitive response theories, customer-specific …

In 1950, the leaders of independent India celebrated the contributions that surgeons could
make to modernising India. Surgeons, however, faced a difficult choice. Some wanted to …

The marketing literature is the elemental material out of which all of our academic articles
are created. It is not possible to conduct an empirical study in academic marketing without …

Background Understanding caretakers' willingness to pay (WTP) for their children's
spectacles is essential to improving the sustainability of refractive error services and …

Purpose This paper provides a managerial overview of social marketing in India to improve
the understanding about its nature and utility in addressing the needs of India's social sector …