Contemporary events management is a diverse and challenging field. This introductory
textbook fully explores the multidisciplinary nature of events management and provides the …

Managing Major Sports Events: Theory and Practice is a complete introduction to the
principles and practical skills that underpin the running and hosting of major sports events …

Now in a fully updated and expanded fifth edition, this textbook introduces the power and
politics of sport organizations to the readers. It explores the managerial activities essential to …

Title sponsorships are often considered the crown jewels of sports sponsorship programs.
Garnering top media coverage, title sponsorships are prized for both generating …

Sport consumer behavior researchers have developed a robust understanding of how and
why people consume sport, and the consequences of consumption. There has been little …

Sport, Spectacle, and NASCAR Nation critically interrogates stockcar racing's ascendance
into the upper-echelon of the North American sporting popular. While most contributions to …

The purpose of this study was to determine if personality fit between NASCAR (National
Association of Stock Car Auto Racing) drivers and their major sponsors affects the …

Using concepts of self-image congruence and involvement, we investigated whether
existing customers can be considered brand fans and, if so, how to determine the behavior …

The purposes of this study were to identify the attributes consumers use to distinguish
between mainstream and niche sports and determine which of those attributes were related …

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation
and selection of the property a sponsor chooses, how to activate a sponsorship, how to …