This study posits that the use of artificial intelligence (AI) enables supply chains (SCs) to
dynamically react to volatile environments, and alleviate potentially costly decision-makings …

Artificial intelligence is disrupting the retail industry. Digital voice assistants as one of the
most popular AI technologies are poised to revolutionize consumers' shopping journeys yet …

Purpose The surging entrance of new mobile payment merchants into the growing market
has prompted the need for an in-depth understanding of loyalty formation to retain …

This paper investigates the role of general cybersecurity and cybersecurity policy awareness
in enhancing supply chain cyber resilience reactive capabilities. Theorizing from the …

This research offers a novel approach that extends the application of importance-
performance map analysis (IPMA) in partial least squares structural equation modeling (PLS …

The previous experience of customers is assessed by textual reviews and ratings to reflect
their levels of satisfaction with the service or product. Online reviews and ratings have …

Purpose This study aims to propose and test a research model outlining the chain effects of
social media marketing activities (SMMA) on brand equity, encompassing the potential …

The dominance of minimalism as a lifestyle among individuals and its influence on
sustainable consumption has increased significantly; still, the concept within academic …

In recent years, influencer marketing has gained significant prominence within the digital
marketing landscape, particularly on platforms such as TikTok. This study seeks to …

The proliferation of smartphones, tablets and other digital devices in addition to traditional
computers has transformed the Internet into a device‐mediated environment. While these …