Economic value has moved beyond delivering quality services to include distinctive brand
experiences. Brand experiences are vital in developing brand loyalty and achieving …

In the past the higher education sector was considered invulnerable to competitive forces.
However, in the present era, the sector is compelled to compete in the market and convince …

Small and medium enterprises (SMEs) have been competing for survival in the business
arena among established organizations. Competitive foodservice business today requires a …

Brand loyalty is vital for any business, be it large enterprises or Small and medium
enterprises (SME), to sustain in the competitive food-service industry. Branding researchers …

This study proposed and tested a design model that integrates brand experience (BE),
service quality (SQ), the perceived value (PV) on repurchase intentions (RI), and word-of …

Malaysia automotive industry is highly intense and it creates a challenge for local
manufacturer sustaining brand name in the market. Remarkably, it has revolutionized the …

The current study deals with an emerging area in the field of marketing and branding
concepts: brand experience. It focuses on the identification of pertinent variables that …

The present study is aimed at analysing the relationship between three constructs; ie brand
experience, customer experiential value, and brand resonance. The study was undertaken …

Economic value has moved beyond delivering quality services to include distinctive brand
experiences. Brand experiences are vital in developing brand loyalty and achieving …

Objective–Retailers today have acknowledged that incorporating great customer emotion
product relationship can lead to total customer retention. In this paper an overview of the …