This study aims to investigate the effect of digital marketing, social media marketing and
electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand …

Consumers are increasingly using food delivery apps (FDAs) to facilitate convenient and
quick food delivery. Yet, the existing research offers a limited understanding of consumers' …

Online food delivery is now the new normal in the food industry, attributed to consumers'
changing lifestyles and dietary patterns. The busy schedule of consumers does not allow …

Energy waste is an emerging issue worldwide, with energy conservation goals, such as
conscious energy consumption, playing a crucial role in helping the environment. The rapid …

Food delivery applications (FDAs) represent a category of mobile applications that are used
by consumers to order food online. The popularity of these FDAs has been growing …

The proliferation of smartphones, tablets and other digital devices in addition to traditional
computers has transformed the Internet into a device‐mediated environment. While these …

Although mobile payment services are unlikely to become obsolete, their market dominance
has been challenged following the intensified market competition. A research model is …

Order placing and delivery always play a significant role in any business industry.
Nowadays, most customers want useful products at their doorstep without visiting any retail …

This study investigated the impact of digital marketing on the online purchase intention of e-
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …

Retailers are increasingly looking at leveraging new digital platforms like livestream
commerce to generate quick or impulsive purchases in order to survive the intense …