Corporate social responsibility (CSR) research indicates that consumers are skeptical of a
company's support of social causes unless they can determine that the efforts are legitimate …

While public relations industry leaders have proposed a strategic approach to social media,
industry research has found that social media practices may be more tactical than strategic …

Publicity and transparency are two foundational ideas about the proper structure of
democratic communication. In a context of utterly transformed public discourse, it is time to …

This chapter attempts to broaden corporate communications and public relations research
by introducing a theoretical foundation for the inbound (in contrast to the outbound) …

The prescriptive approach to crisis communication strategy (CCS) selection has long been
criticized for lack of flexibility and adaptability. To address this issue, this study proposes an …

This paper posits the notion of digital political labour (DPL) as a rewarding concept for the
analysis of political communication and social media. Numerous studies conclude that the …

Today's information society requires that public sector organizations move beyond their role
as objective information providers and adopt a strategic approach to communication. This …

The mechanisms of private-well groundwater contamination are uniquely complex,
necessitating a multisector communicative approach to risk management, premised on …

This research analyzes the entire range of Arabic language communiqués issued by the
Muslim Brotherhood from July 2013–July 2017 in order to show how political Islamist …

This chapter presents a specific version of semiotics and its application to the analysis of
environmental communication campaigns of environmentalist nongovernmental …