Nostalgia, an approach-oriented emotion, has motivational consequences. In particular,
nostalgia raises optimism and inspiration, strengthens the pursuit of one's important goals …

Searching for inspiration, or travel ideas, is part of the dreaming phase, positioned at the
start of the travel process. Yet the ontological and epistemological understanding of …

E-retailers have recently devoted novel forms of communication tools, such as augmented
reality applications, to create a hedonic experience for customers and motivate them to …

Short-form travel videos are popular and can trigger travel inspiration. Based on persuasion
theory and customer inspiration theory, Study 1 analyzed audience comments toward short …

This study unravels the dynamic and contingency mechanism between service experience
and customer engagement with luxury hotel brands by investigating a multi-step model …

Previous studies in the context of livestreaming commerce have largely overlooked the role
of the distinctive characteristic of real-time interactivity in fostering cognitive/affective …

The travel and tourism sector (TTS) is an important source of jobs and revenues for any
country. The recent COVID-19 pandemic has shattered some industries more than others …

The tourist experience is a core indicator of destination management for the comprehensive
evaluation of destination value. Tourist experience and tourist inspiration are important …

Although studies in psychology and marketing fields have examined inspiration theory,
relevant concepts and measurement tools are lacking for inspiration in the context of …

Considering the popularity of creative tourism, increasing research has focused on the
creative atmosphere in creative tourism destinations. Based on Stimulus–Organism …