Purpose The purpose of this study is to determine the impact of voters' personal and societal
values on presidential candidate brand personality preference. In addition, the research …

This paper aims to examine the scholarship of political marketing and brand. The systematic
literature review method was conducted to assess the emergence and influence of the …

The purpose of this study is to contribute to the body of research on political brand identity by
specifically exploring political brand culture as a key element of political brand identity. Thus …

How do you create and build a personal political brand? Personal branding can enable
individuals to self-commodify and formulate distinct identities created from both tangible and …

Developing a personal brand in the world of social media is a new trend. Existing literature
examines how professionals, actors, athletes, influencers can utilize social media platforms …

This study investigates how the US and Australian Departments of Defence used social
media platforms for branding, perception management and to curb online firestorms as well …

Social media marketing activities (SMMA) have become a crucial factor in the political arena,
setting political parties apart from one another. This research, based on social identity and …

TikTok es la red social de mayor éxito entre la llamada Generación Z y se está convirtiendo
en su lugar preferido para debatir, compartir opiniones sobre temas sociales y expresar su …

Politics and the political process remains a complex, often controversial area of study.
Indeed, in order to simplify our understanding of political organisations, institutions, groups …

(1) In a context of an unprecedented global pandemic, an analysis of the effects of political
disinformation on audiences is needed. The US election process culminating in the official …