Penelitian ini melihat efektivitas strategi pemasaran pedagang keliling dan pedagang tetap
di pasar tradisional dengan mempertimbangkan lima aspek utama, yaitu mobilitas, daya …

The objective of this research is examining the influence of scent and visual in sensory
marketing on buying decision. This research was carried out at Roti'O in Cirebon City. This …

This paper explores the influence of linguistic choices and features in band messages on
consumers' brand perceptions and behaviors. Brand language fuels an active and loyal …

Czech Republic is first in beer consumption per capita worldwide. In 2023, this consumption
was 128 litres per capita, beer culture is deeply rooted here. A significant increase in the …

In the rapidly evolving digital era, social media, particularly Instagram, has become a
primary platform for visual communication. However, public awareness of the designer's role …

Consumer behavior and brand performance are heavily influenced by Brand Equity, which
refers to the added value a product gains from positive brand associations and brand …

The study looks on the marketing techniques shampoo companies employ to sway
undergraduate students' and Pakistani consumers' opinions about their commercials. The …