Previous research has shown that consumers in developed countries display a high level of
consumer ethnocentrism by prioritizing local products over foreign manufactured ones …

This research investigates the animosity of more than 900 Iranian consumers toward the US
and their propensity to purchase US-made products/brands in the context of a prolonged …

While previous studies have investigated the role of YouTube videos in producing and
representing tourist destinations, they have rarely focused on how social media influencers …

Iranian studies have shown a high prevalence of broad spectrum anthelmintic resistance
(AR) in gastrointestinal helminths of ruminants. However, there is a lack of information about …

Research on consumer ethnocentrism (CE) has increased worldwide in various academic
disciplines and business sectors due to the rise of globalization and cross-border trade in …

This study examined the influence of attitude towards environment and subjective norms on
the ecological purchase intentions of Iranian consumers. The study subsequently …

Online home-sharing platforms, such as Airbnb, have recently become increasingly popular
among travelers, including outbound travelers. This study investigates the impact of …

In this paper, we explore the perceptions of Iranian undergraduate college students of the
concept of sustainable development (SD). In so doing, we measure students' attitudes and …

At times, imported brands have become linked with animosity and cultural clashes. This
study investigates the influence of consumer animosity on the purchase behaviour of …

This study seeks to understand consumer ethnocentrism (CE) among Iranian consumers
and investigates its relationship with some consumption habits such as need for …