A new model to speculate CLV based on Markov chain model
MJ Tarokh, M EsmaeiliGookeh - Journal of Industrial Engineering …, 2017 - jiems.icms.ac.ir
The present study attempts to establish a new framework to speculate customer lifetime
value by a stochastic approach. In this research the customer lifetime value is considered as …
value by a stochastic approach. In this research the customer lifetime value is considered as …
[PDF][PDF] MEO FIELD LAB–HOW TO INCREASE REACH EFFICIENCY AND EFFECTIVENESS OF MEO's DIGITAL MARKETING CAMPAIGNS PROGRAMMATIC …
M Fenu - 2016 - run.unl.pt
This paper draws on two new trends in the digital marketing environment: programmatic
buying and targeting techniques. These topics arose as the main responses to increase …
buying and targeting techniques. These topics arose as the main responses to increase …
[引用][C] Propuesta de un modelo metodológico para la medición de la satisfacción de usuarios de internet móvil en Colombia
H Aristizábal Uchima