In e-commerce context, there are many implementations of discount framing that have effect
toward brand reputation as well as brand image. The latter two constructs have been noted …

Purpose–The current research aims to explore influence of shopping motives and price
perceptions on Indian consumers' attitude towards mall retailer promotions. Effect of price …

The study explores how and why an embedded implausible tensile price claim (TPC) affects
consumers' decisions as to whether to click on the associated online advertisement and their …

The second highest population of consumers with different wants and preferences, India is a
place where MNCs have ample opportunities to cater variety of products. The purpose of this …

Abstract Retailers often use Tensile Price Claims (TPC) such as “upto 40% off” or “from 10%
to 40% off” to promote a line of merchandize. This enables them to have a salient …

En este trabajo se estudió la relación que existe entre las promociones de precios y la toma
de decisiones de compra del consumidor para una muestra de 258 de participantes que …

Partiendo de un enfoque de orientación al mercado, el presente trabajo analiza la influencia
que ejercen diversos factores sobre la efectividad de las promociones basadas en precios …

Purpose This quantitative research paper examined factors influencing re-engagement
intentions and re-engagement behavior of lapsed health club members and identified which …

Purpose: The main purpose of this paper is to further understand the determinant of physical
store purchase intention in the comic's book industry in Malaysia. Design/methodology …

Sales promotion is one of the most commonly used sales techniques by marketers, and
promotion framing is critical because the presentation of sales information influences …