Because products are rarely described completely, consumers often form inferences that go
beyond the information given. We review research on the processes, bases, and the …

This paper explores consumers' commitment to and conviction about their beliefs in the form
of attitude certainty. Based on a review of past research, we present a new framework for …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

This paper investigates whether clear reporting of comprehensive income (CI) and its
components facilitates detection of earnings manage-ment by buy-side financial analysts …

Participants estimated the attractiveness of vacations described in 2 travel brochures. The
information about 1 vacation was conveyed in a narrative that described the sequence of …

We vary the complexity of choice sets used in stated preference methods to evaluate the
impact on choice consistency. We define five measures of complexity that capture either the …

Spillover refers to the extent to which a message influences beliefs related to attributes that
are not contained in the message. The authors find that when consumers are not familiar …

Two current trends, information overload and marketers' increased control over the manner
in which their products are sold and presented to buyers (eg, on the Internet), suggest that …

A study investigated the cognitive underpinnings of consumers' beliefs and confidence in
their beliefs about fully automated vehicles. Following previous research, opinions about self …

This study provides some market based evidence on the usefulness of comprehensive
income disclosures in a Statement of Changes in Equity (SCE). Using a sample of listed …