Purpose–The purpose of this paper is to explore the relationships between determinants
and primary antecedents of advertising and attitudes to advertising in the context of …

Torn between socially‐mandated dress conformity and the glitter of Western designers,
consumers in Eastern Europe have always been interested in Western style. After the fall of …

Strategic contingency theory maintains that a successful strategy should fit the features of
the environment in which it is implemented, suggesting that different strategies are required …

The authors' research in Hungary during the period of transition to a market economy
provides an opportunity to examine the evolving relationships between consumer product …

Purpose–The objective of this paper is to uncover the underlying dimensions of, and
examine the similarities and differences in, personal uses of advertising, perceived socio …

This paper examines public attitudes towards advertising within the context of transition in
central and eastern Europe. Drawing on a consumer survey conducted in three cities within …

In this paper we theorize that cognitive ethical orientations play an influential role in the
beliefs of consumers when faced with different ranges of moral dilemmas. We examine this …

The importance of source countries' influences as predictors of consumer attitudes and
behavior toward products originating in the respective countries has been amply …

Before the collapse of communism, promotion in the former Soviet Bloc functioned more as
either propaganda or generic information rather than what marketers would call marketing …

Purpose–Many studies have analyzed the retail and distribution systems in transitional
economies, either from a general perspective or by analyzing specific countries. However …