While prior research suggests that consumers are willing to pay higher prices for products
with environmentally friendly attributes, this relationship may not apply to “circular economy” …

This study provides the first critical and systematic investigation of the literature on Means-
End Chain theory after the ground-breaking book “Understanding Consumer Decision …

The purpose of this study is to segment US green consumers based on their personal,
social, and environmental motivations for purchasing pro-environmental products. By using …

Personality and human values have shown effects on consumer preferences and
willingness to pay. This paper analyzes simultaneously the impact of human values and …

While empirical studies of organic food consumption have centred primarily on European
and North American countries, the amount of research occurring in Asian countries is …

Purpose Deodorant, as a hygienic product, becomes a daily necessity product and has
significant benefits to its users. Yet, the real motivation for consuming deodorant is not fully …

This paper is part of my PhD research, which I started in November 2018. Sustainability is
becoming one of the main trends within our society and there is the need to combine this …

The wine sector in Catalonia (Spain) is clearly dual: there are some big companies that
contrast with the many small wineries that face difficulties to remain profitable. For these …

Sustainability is an important topic in fast fashion system as the fast fashion companies have
been blamed for causing harmful repercussions to the environment and society. This study …

Organic cosmetics represent an interesting case study of the links between sustainability
and the agricultural system beyond food production. Organic agriculture is rapidly growing …