Social media has dramatically impacted the public relations industry in the last few years.
Publics are increasingly geographically dispersed, traditional media and user-generated …

Millennials and Generation Z were born into an age where social media and digital
technology have been integrated in nearly all aspects of their lives. While social media has …

The validity of social media as a communications tool remains an emergent area of
academic study. Consequently, limited rigorous research is available in relation to how …

A two by four factorial experiment was conducted to test the effects of crisis response
strategy (apology, compensation, excuse, and excuse plus ingratiation) and social cultural …

Social media is a relatively new phenomenon in the field of public relations, and yet it is
having a considerable impact on how organisations communicate with their publics and the …

Marketers for university housing departments use a variety of traditional and digital tools to
promote positive attitudes and interest among prospective student residents. This study used …

Generation is a group of individuals born within the same range of birth years and share
similar experiences, traits, behaviors and attitudes. When developing a digital marketing …

With the development of Internet, social media became more and more popular among
people. Many industries realize the importance of social media in business. Traditionally …

Social media has emerged as an ideal medium for the creation of online spaces that
promote discussion and the sharing of ideas between individuals. For cultural institutions …