Managing uncertainty during R&D projects: A case study
M Wouters, B Roorda, R Gal - Research-Technology Management, 2011 - Taylor & Francis
OVERVIEW: Firms make significant investments in R&D projects, yet the economic return is
often difficult to predict because of significant technological and commercial uncertainty. We …
often difficult to predict because of significant technological and commercial uncertainty. We …
Assessing the product architecture decision about product features–a real options approach
M Wouters, M Workum, P Hissel - R&D Management, 2011 - Wiley Online Library
Product architecture decisions impact how a firm can introduce new products to the market
and are therefore strategically important. This article presents an approach to financially …
and are therefore strategically important. This article presents an approach to financially …