Images of food constitute salient visual stimuli in the mind of the consumer. They are
capable of promoting both feelings of hunger and the desire for food. It should not, then …

Taste perception results from integrating all the senses. In the case of audition, research
shows that people can associate certain auditory parameters (eg, pitch) with basic tastes …

A growing body of empirical research now demonstrates that people associate different
basic tastes and taste words with specific packaging shapes. While it may be obvious that …

Many studies have documented that people match a variety of tastes, aromas, and flavours
crossmodally to other sensory features, such as abstract shapes, names, and speech …

For centuries, if not millennia, people have associated the basic tastes (eg, sweet, bitter,
salty, and sour) with specific colours. While the range of tastes may have changed, and the …

Crossmodal correspondences between gustatory (taste), olfactory (smell), and flavour
stimuli on the one hand and visual attributes on the other have been extensively …

We report a cross-cultural study designed to investigate crossmodal correspondences
between a variety of visual features (11 colors, 15 shapes, and 2 textures) and the five basic …

The last few years have seen a rapid growth of interest amongst researchers in the
crossmodal correspondences. One of the correspondences that has long intrigued artists is …

This paper questions whether manufacturers can utilize visual packaging cues, in particular
colours and shapes, to communicate the intrinsic attributes of cheeses. While the existence …

This review aims to tackle the challenge of understanding how visual design cues can affect
behavioural outcomes in a food context. The review answers two key questions:(1) What are …