Purchasing decisions on the Traveloka application has experienced a significant decline
since the Covid-19 pandemic outbreak. Ticket returns and refunds that occur due to travel …

The goal of this research is to see how online consumer reviews affect brand equity.
Customers of Jordanian online clothing stores make up the study population. Due to the …

In recent decades, the substitution of corporate brand names has been spurred by mergers,
acquisitions, and corporate spin-offs. When a business unit is divested, brand equity must be …

Purpose This study aims to examine the moderating role of private label product type
(organic vs non-organic) on the relationships between trust transfer, price fairness …

Las brechas sociales y el racismo sistemático y estructural, durante la última parte del siglo
XXI han dado pie a que se revisen, en la publicidad y en cualquier espacio social, las …

Corporate brand identity is becoming a strategic issue in the UK fashion industry, as it is
complex and constantly under pressure to differentiate. Fashion brands are expanding …

Purpose Product rebranding is increasingly popular, but brand managers are sceptical
about its implications on brand loyalty (BL). Given the limited empirical literature on the …

Brands are valuable intangible assets with long-term benefits. In the retail industry, branding
is particularly important due to the highly competitive nature of the industry. Even though …

Recently, the two decacorn Startups in Indonesia decided to collaborate with a merger
scheme and accumulate over 100 million monthly active users. The Merger triggers a new …

Purpose This paper delves into the transformative role of brand avatars within the digital
transformation landscape, focusing on their capacity to enhance brand experiences and …