Peran Shopping Enjoyment, Price Discount dan Live Streaming terhadap Impulsive Buying
OS Themba, RA Akob, S Mokhtar - Al-Buhuts, 2024 - journal.iaingorontalo.ac.id
The purpose of this study is to test the effect of shopping enjoyment, price discount and
partial live streaming on impulse buying. The methodology used in this article is a type of …
partial live streaming on impulse buying. The methodology used in this article is a type of …